TSX's Role in the Project
TSX served as the strategic advertising partner, responsible for building and executing Facebook ad campaigns to boost brand awareness for My Visa and attract qualified leads.
Facebook Ads Campaign Management and Optimization
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Created engaging ad creatives tailored to user behaviors and the needs of the target audience.
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Optimized budget and performance, reducing cost per conversion and increasing engagement.
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Real-time monitoring and adjustments, ensuring campaign effectiveness throughout its lifecycle.
Results & Impact
- Increased customer interest in visa services, expanding My Visa's brand reach on Facebook.
- Optimized ad spend, delivering high return on investment.
- Improved brand interaction and trust, supporting the sales team in converting leads more effectively.