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Creative Solutions & Design
TSX, as a creative partner, has collaborated with Doidep to enhance brand awareness and optimize customer experience through POSM design, Key Visual development, and AI integration into products. By combining creative thinking with modern technology, TSX has helped Doidep showcase its cultural identity in a unique and distinctive way in the market.

About Doidep

Doidep is a pioneering brand dedicated to honoring Vietnamese tea culture, offering a refined tea-drinking experience by blending tradition with modern technology. With a mission to preserve and develop the art of Vietnamese tea, Doidep not only provides high-quality products but also conveys profound cultural values through every cup of tea.

Bat Thu Dong Phong

TSX's Role in the Project

As a creative partner, TSX has helped Doidep elevate its brand through visually impactful solutions and AI integration, creating a distinctive identity in branding and communication strategy.

1. Key Visual Design – Reimagining the Art of Vietnamese Tea Appreciation

  • Ngũ Thức Việt Trà: TSX designed a Key Visual that illustrates the diversity of Vietnamese tea appreciation through five elements: Mộc Thức, Văn Thức, Ngự Thức, Tĩnh Thức, and Thư Thức.
  • Visuals that embody cultural essence: Incorporating visual elements rich in Vietnamese identity, blending tradition with contemporary aesthetics.
  • Distinctive brand recognition: The Key Visual not only defines Doidep’s unique style but also enhances the visual experience for customers.

2. POSM 

  • POSM Design: Developed promotional materials, brochures, and event publications to enhance brand experience and connect customers with Doidep’s cultural essence.

3. AI Integration in Brand Creativity

  • Utilizing AI to recreate traditional patterns, giving a fresh and innovative look to products deeply rooted in Vietnamese heritage.
  • Optimizing brand visuals across digital platforms, creating a striking and cohesive visual experience.

4. Developing the Viettrathuc Website for Doidep

TSX designed and developed the Viettrathuc website to promote Vietnamese tea culture, allowing customers to experience the essence of Vietnamese tea in an authentic and modern way.

Results & Impact

Through its collaboration with TSX, Doidep has achieved:

  • A unique brand identity system that fully conveys the essence of Vietnamese culture.
  • A creative Key Visual, helping Doidep establish a distinctive presence in the market.
  • AI integration in design, enhancing both the aesthetic value and practicality of its products.
  • Optimized POSM, improving marketing effectiveness and customer experience.

Looking Ahead

With the creative foundation built by TSX, Doidep continues to expand its product portfolio and develop high-tech design solutions. Doidep’s goal extends beyond cultural preservation - it aims to bring Vietnamese heritage to the global stage.

Do you want to integrate AI and creativity to elevate your brand?
Let TSX help you turn your vision into reality!