360 Automation & Marketing activities
TSX partnered with RX Tradex Vietnam, ASEAN’s leading exhibition organizer, to execute 360° digital marketing and automation-driven event operations for flagship exhibitions like NEPCON, METALEX, and VME. Our strategy combined performance marketing, branding, and event automation, resulting in enhanced exhibitor engagement, increased visitor attendance, and seamless digital operations.

About RX Tradex

RX Tradex Vietnam, a member of RX Global, is ASEAN’s top exhibition organizer, hosting over 20 international trade shows annually. Their mission is to connect industries, foster business growth, and create impactful networking opportunities through world-class exhibitions.

Metalex

TSX’s Role in the Project

As a Martech & Business Transformation Agency, TSX was responsible for optimizing RX Tradex’s digital presence and event operations through:

1. 360° Digital Marketing & Lead Generation

  • Social Media Management – Content creation & engagement
  • Branding & Design – Key visuals, brochures, and promotional materials
  • Paid Performance Marketing – Facebook, Google, Zalo, LinkedIn Ads
  • SEO & Content Marketing – Organic reach optimization
  • Email Marketing & CRM – Automated lead nurturing & visitor engagement

2. Exhibition Automation & Event Operations

  • Online & Offline Registration System – Simplified sign-up experience
  • Automated QR Code Check-in – Instant badge printing for fast entry
  • Exhibitor & Visitor Management System – Secure database & real-time reporting
  • Live Event Analytics Dashboard – Performance tracking for data-driven decisions

Project Impact & Results

  • 250% exhibitor engagement growth vs. initial target
  • 10,000 - 12,000 visitors per show with high-quality lead acquisition
  • Optimized budget allocation & conversion rates for increased ROI

Through a strategic blend of Martech, automation, and performance marketing, TSX successfully transformed RX Tradex exhibitions into high-impact, data-driven events—enhancing engagement, streamlining operations, and delivering exceptional business value.

Looking to elevate your exhibition success?

Let’s build something great together!